Twelve years of teaching women to trust their own bodies.
I am Francine Luna. I coach functional training for life from Morro Bay, California, online, for women who want to feel confident in their bodies and keep the tools for holistic health long after the program ends.
“Fitness completely changed my life and really helped me just overcome a lot of childhood stuff and really helped me overcome my own limiting beliefs and it gave me a life that I never imagined. Dreamed of and it's just giving me the confidence to listen to myself and my own truth.”
Francine Luna
Why I coach this way.
My philosophy is functional training for life, and teaching my clients to really build the lifestyle and habits of their dreams. I did not arrive here through a tidy career plan. I arrived because training rebuilt how I saw myself, and I have spent twelve years trying to hand that over to other women.
I am very holistic, authentic, genuine and intentional, and I give my clients the science behind why we do things. That matters to me. A client who understands the reasoning can adjust when life interrupts. A client who only has instructions cannot. I also refuse to build plans around heavy supplementation and the reach for a product first. There is a fine balance and I respect it, but I lean holistic, and I say so up front.
Food is where I see the most shame, so let me be plain about it. I do not build punishment plates. I build plates you are glad to eat, with real meals and real flavor, because a way of eating you resent has an expiry date. Enjoyment is not a compromise on results — most of the time it is the reason the results are still there a year later, and the way I coach food is the same as the way I coach training: fuel for the life you have.
- Based inMorro Bay, California, coaching online.
- In businessTwelve years.
- Who I work withWomen in wedding prep, executives and professionals, busy parents, and pre and postnatal clients.
- How I trainFunctional, holistic, and shaped around the outdoor sports and lifestyles my clients actually have.
If that sounded like your own head talking.
Tell me where you are. I will tell you honestly whether I can help.
Get In Touch